Social Networks: A Reflection of Cultural Differences?

Αυτό το άρθρο γράφτηκε στα γαλλικά για τον ερευνητικό και ενημερωτικό ιστότοπο Μετάφραση στα αγγλικά Leah Williams

In his exploration of the history of the social web, Trebor Scholz remarks that the fundamental elements of what we call “social networks” today came from the Internet’s long emergence process, which began in the late 1960s. Although most authors agree that the first website that displayed all the characteristics of a social network site (SNS) was the site, which was launched in the U.S. in 1997.

What began as a relatively confidential service aimed at avant-garde American Internet users became, in the space of thirteen years, one of the main uses for the modern Internet. This was primarily due to the success of Facebook.

Far from being limited to the States and Europe, social networks have progressively conquered hundreds of millions of Internet users all over the world. This essay will try to give a panorama of social networks across the globe, illustrating the principal trends that currently characterise this sector.
As the term “social network” can mean many things, there are a large amount of Internet services that can potentially be placed in this category. Nevertheless, there are a number of formal characteristics that allow us to define the notion. Danah Boyd and Nicole Ellison (2007) consider a social network to be any Internet service that allows its users to:
  1. create public or semi-public profiles on the site;
  2. link these profiles with lists of other connected users;
  3. browse these contact lists, as well as their contacts and those of others as well.
The nature of these links and what you are able to do with them within a system varies from one social network to another.
According to this definition, social networks combine at least three main functions: as a support of a virtual identity, as a vehicle for sociality based on shared characteristics or interests, and as a networked media for interpersonal and/or intergroup communication.
The first function mentioned allows the expression of what Dominique Cardon calls the “process of self-simulation” (2008), that is to say “the tension between those traits that characterise a person within their real life (daily, professional, social) and those that create a projection or a simulation of oneself, virtual in the original meaning of the word, which allows them to express a potential version of themselves”.
The second function signifies that any uses being developed for social networks are pre-determined by the pre-existing socio-cultural characteristics of those who use them. For example, as Danah Boyd illustrated (2007), the choice that young people make between Facebook and MySpace is largely influenced by their ethnicity and class.
These first two general functions of social networks (support of a digital identity and a vehicle for sociality based on common interests) reinforce an important “community” factor and explain the proliferation of specialist websites that focus on a thematic, cultural or linguistic aspect. On the other hand, they don’t explain the worldwide success of services such as Facebook and, to a lesser extent, Twitter (…)
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